Digital marketing is now an important aspect for many brands hoping to harness the power of social media to increase awareness. “Dots of Life,” for example, is a digital project by Tod’s that sees the brand’s stylish fans submitting photos of themselves wearing its signature Gommino shoes according to various themes. Tod’s has launched the second episode of the project by dedicating the microsite to—wait for it— pets! It makes perfect sense, considering a pair of Gomminos is just as trusted as our furry companions. Submit a picture of yourself to Gommino.tods.com or Instagram with the hashtag #todsgommino and #dotsoflife.
As seen on July 2015 issue of Harper’s BAZAAR Singapore.
