Every year, Swedish fashion label H&M launches its sustainable fashion collection Conscious Exclusive with the aim of promoting the use of recycled materials or fabric engineered from recycled material, but this year’s collection (the label’s seventh edition) is special. Just how special is it? You’ll have to look at the materials the fashion label is using for the answer.
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Two new sustainable materials—recycled silver and Econyl, a 100% regenerated nylon fibre from fishnets and other nylon waste—have been introduced to the collection. They’ve been put to good use too. For example, the recycled silver has been transformed into delicate jewellery pieces, such as earrings and bracelets, while the Econyl has been used to fashion a stunning lace dress.
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“It is a great thrill to introduce two new sustainable materials into the collection. By creating gorgeous lace made of Econyl and beautiful jewellery crafted from recycled silver, we continue to stretch the boundaries of sustainable fashion,” said Ann-Sofie Johansson, creative advisor at H&M.“Also, the work of Karin Larsson in particular took on a lot of significance, her stylised motifs, bold compositions and use of colour throughout the house were ahead of its time. She was such a strong woman and it’s that spirit that we channelled.”
This is echoed by campaign star Christy Turlington-Burns, who told Vogue UK in an interview, “I was really impressed that a lot of the fabrics had been basically created from scratch in order to incorporate sustainable fibres. The floral metallic jacquard, for example, is made mostly from recycled polyester, but it looks, feels and moves like a more traditional jacquard. That kind of dedication to crafting the pieces is felt throughout the whole collection.”
Mark your calendars for 19 April, and we’ll see you at the store!
The H&M Conscious Exclusive 2018 collection will be available at the H&M Orchard Building and online at hm.com on 19 April 2018.