hm-fan-bingbing-li-chen-cny-2016-campaign
Photo: Courtesy of H&M

For the upcoming Year of the Rooster, Swedish retail titan H&M has tapped Chinese superstars Fan Bingbing and Li Chen to star in their Chinese New Year campaign. The real-life couple were shot by one of China’s finest contemporary photographers, Chen Man, whose images for the campaign capture the joys of time spent with loved ones during the CNY season.

This is H&M’s fourth specially-designed Chinese New Year collection, and is to be released in 9 Asian markets: China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

By Ryan Sng

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