Update: In light of the devastating news of the tragic events in Beirut, H&M will postpone the launch of the collaboration with the Beirut-based designer. The decision has been taken together with Sandra Mansour’s team and a new date has been set for August 27.
H&M partners with Beirut-based Sandra Mansour and her contemporary cool namesake brand, best known for its use of whisper-soft fabrics and bold aesthetic. The capsule collection aims to empower women through the celebration of femininity and is dedicated to her love of nature. Strong, powerful and beautiful female artists—Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zogbé—also serve as inspiration for the collection, which features handcrafted details such as ruffles and layers of textile.
Established in 2010, Sandra Mansour’s eponymous womenswear brand pays attention to detail, craftsmanship and takes inspiration from the world of art and her environment in Beirut.
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As with many of her collections, Mansour has named her collection with H&M “Fleur du Soleil”, which stems from her fascination with how sunflowers follow the sun from day into night. Polka dots, floral and sunflower motifs underline the entire collection with silhouettes that reclaim femininity as a symbol of empowerment.
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“The inspiration for the H&M collaboration was nature and natural elements. Especially the sunflower, which represents the cycle of life, and its dependency on sun and light. Poetry and painters inspired the selection of fabric–the dark laces, jacquards, and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now,” says Sandra Mansour, CEO, and designer.
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“The first things you notice about Sandra Mansour’s designs are their dreamy qualities and sheer beauty, but then you get further drawn into the craftsmanship, the storytelling and the modern youthfulness. There’s also something empowering about femininity. We’re proud to be collaborating with such a trailblazer and look forward to launching the collection worldwide!” says Maria Östblom, head of design womenswear at H&M.
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Here are some of our favourite pieces from the collection.
The Sandra Mansour x H&M collection will be available exclusively at H&M Orchard Building, and on their website today.
