Alexander McQueen has announced a new initiative which will support the designers of tomorrow. As part of the fashion house’s education programme, which was introduced by creative director Sarah Burton, up-and-coming designers will have the opportunity to use fabrics from the atelier.
Related article: Kate Middleton Steps Out In A Military Ensemble By Alexander McQueen
The brand will donate surplus luxury fabrics to students at fashion colleges across the UK, who are in much need of these expensive materials.
“The ethos at Alexander McQueen means that everything we use in researching and designing collections has always been archived and stored,” Burton said in a press release. “We’ve never thrown anything away.”
Related article: The Impact That Coronavirus Is Having On The Fashion Industry
The fabric donation service is a practical extension of McQueen’s education programme, which the house set up in January of last year at its Bond Street store. Here, the team holds installations, workshops, illustrations and talks for fashion students.
“It’s inspired all of us and reminded me of being a student, and how tough it is when you can’t afford to buy fabric for your final collection. I was so lucky because when I first worked at McQueen, Lee helped me source fabrics for my final collection. It’s even harder today and at a time when we all feel precious resources must be properly used.”
This article originally appeared on Harper’s BAZAAR UK.
Related article: 12 Standout Trends That Ruled The Spring 2020 Runways
