Multi-talented K-pop artist (and former member of K-Pop group SISTAR) Hyolyn has partnered with PUMA for its #CaliTravelog Campaign featuring the new Puma Cali sneakers. Spanning over 6 months, it is set to be one of the biggest regional campaigns by PUMA Southeast Asia this year.
The campaign takes us on a road trip in sunny California with the effervescent star, who embodies the spirit of adventure, fun and a laid-back cool. The second drop of the campaign images, exclusive to BAZAAR, sees Hyolyn rocking the sneakers while indulging in junk food. It goes without saying that the sneakers are a big part of her every day wardrobe. “I match the Puma Cali with my training look for comfort. It’s great with a suit or dress as it has a classic look. I also love to wear it with a crop top and loose pants for my performances on stage.”
Known for her musical prowess, dynamic dance moves and perfect physique, Hyolyn is a source of inspiration to women around the world. On her fabulous body line, she says: “I exercise regularly in order to give myself the best level of performance and appearance.”
While currently focused on her solo career, Hyolyn is always down for collaborations with fellow artists. Having worked with the likes of Korean boyband GOT7 on R&B track One and Only You, and music producer Gill Chang on Umbrella recorded by American hip hop-EDM group Far East Movement, she wishes to team up with Cardi B in the future. “Her confident, straight-forward attitude is just cool. I think we are quite similar. It will be great if we can do a collab together.”
Fans of Puma and Hyolyn, stand a chance to meet the K-pop star and catch her first solo performance in Kuala Lumpur at an invite-only Puma Cali Party on 27 April 2019! More details here.