Lately, it’s come to our notice that many celebrities are adding independent labels into their wardrobes. Many of them are expressing their style with younger designer threads, whether it’s an off-duty look, album cover or even, award show.

After much digging on the ‘Gram, we put the spotlight on 8 of the hottest indie labels the celebs are loving at the moment.

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Coming a long way From designing sweatshirts back in 2015, GCDS has come a long way and has stolen the hearts of fashion lovers including celebs with its graphic and loud designs. Gaining a huge cult celebrity following as of this year, we saw some of our favourite musicians rocking the ‘Made In Italy’ streetwear brand including Doja Cat and the girls from BLACKPINK. It’s fair to say that GCDS – appropriately named as an acronym for ‘God Cannot Destroy Streetwear’ – is here to stay.

Nensi Dojaka

While this year’s MTV Video Music Awards may be over, this iconic Nensi Dojaka ensemble Bella Hadid wore continues to live in our heads.

Hailing from Albania, this luxury ready-to-wear namesake label is flourishing with the timeless garments that speak to multi-faceted women. As seen from the recent graduate from Central Saint Martins, it’s clear that the designer enjoys exploring the female strength and vulnerability; poetically juxtaposing bold details like misplaced lines and seams with sheer mesh fabrics.


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fairy gyal 🧚🏻‍♂️

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Deconstruction, lighters, and packing tape take centre-stage when it comes to Ottolinger’s clothing. The result? Beautiful and stylish avant-garde clothing. To date, this Berlin-based fashion brand by Swiss-born designer-duo Christa Bösch and Cosima Gadient, has won over the hearts of several rising stars including Dua Lipa and Euphoria actress Barbie Ferreira, who was recently spotted on the ‘Gram in one of their exquisite gowns.

Sami Miro Vintage

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SEULGI wearing SMV X HP denim 🔥

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There’s nothing better than supporting a small-scale fashion brand that’s sustainable, female-owned, and POC-owned. Run by influencer turned boss girl, Sami Miró, a huge part of her Los Angeles-based label Sami Miro Vintage is about reducing carbon footprint and minimising waste. Her forward designs are limited-run collections, and are made from solely upcycled or vintage materials. Though the brand carries only a small range of apparel per collection, it’s still well-loved by many celebs including K-Pop singer, Seulgi to supermodel, Gigi Hadid.

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Ciao Lucia

From summery frocks right down to pared down basics, Californian womenswear label Ciao Lucia has become a hot favourite among Hollywood fashion It-Girls like Kendall Jenner and Dakota Johnson. Inspired by the idea of dressing ‘the girl on an eternal vacation’, Ciao Lucia designs lightweight items that draw nostalgic references from the charming French Riviera and Amalfi Coast.


Bodysuits have come into fashion once again and this time, Chinese designer Rui Zhou has taken it up a notch with her eponymous label. Unlike the bodysuit’s typically sultry form, the RUI bodysuits have gone viral for its artful take that amplifies the wearer’s body shape and thoughtfully examines the intersections between space and skin. It’s even attracted celebs like R&B duo Chloe X Halle who fronted a campaign on the ‘Gram, as well as singer-songwriter Rina Sawayama; she wore one on her latest album cover.

Dilara Findikoglu

Dilara Findikoglu‘s eponymous label wants to empower women to take control of their style choices. Making a case for statement-making apparel from Victorian-esque corsetry to oversized sunhats, the London-based designer of Turkish descent likes to challenge the conventional. Her unique offerings even caught the attention of Italian actress and star of Netflix‘s Baby , Alice Pagani — she gamely decked herself in a full ensemble by the brand, as seen on her Instagram.


Recognisable for its futuristic designs that draw elements from tech, tattoos and streetwear, Ukrainian brand TTWSWTRS is slowly becoming a huge hit among the celebritie. From Nicki Minaj rocking a body-fitting corset dress (as seen above) to Winnie Harlow channeling her inner space cowboy, we can’t wait to see who is next in line to get into a TTSWTRS creations.

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