Lately, it’s come to our notice that many celebrities are adding independent labels into their wardrobes and expressing their style with younger designers’ threads, be it for an on or off-duty look.
After much digging on the ‘Gram, we put the spotlight on 11 of the hottest indie labels our favourite stars are loving at the moment.
Holiday The Label
Holiday The Label counts Gigi Hadid (she wore the brand’s signature checked print when she was pregnant with baby Khai), Kourtney Kardashian and Hailey Bieber among its celeb fanbase, and it’s easy to see why. The Australian label founded by Emma Mulholland is known for its ’80s and ’90s inspired pieces imbued with a laidback, vacation vibe.
Designed in Brooklyn by Felisha Noel who is passionate about travel and helping women embrace their femininity, Fe Noel boasts vibrant colours and bold prints that are a favourite among celebs such as Gabrielle Union and Beyoncé. The label is also influenced by Noel’s Caribbean heritage and her close-knit family.
Founded by a female trio—twins Valentina Bezuhanova and Sabina Gyosheva, together with their best friend and sister-in-law Denitsa Bumbarova—BY FAR was dreamed up when they couldn’t find shoes they loved: vintage, versatile styles with a contemporary aesthetic at an affordable price point. The brand subsequently expanded to offer carryalls that mirror the same sensibilities, with fans including Elsa Hosk, Hailey Bieber, Kaia Gerber and Kendall Jenner.
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Coming a long way From designing sweatshirts back in 2015, GCDS has come a long way and has stolen the hearts of fashion lovers including celebs with its graphic and loud designs. Gaining a huge cult celebrity following as of this year, we saw some of our favourite musicians rocking the ‘Made In Italy’ streetwear brand including Doja Cat and the girls from BLACKPINK. It’s fair to say that GCDS – appropriately named as an acronym for ‘God Cannot Destroy Streetwear’ – is here to stay.
Hailing from Albania, this luxury ready-to-wear namesake label is flourishing with the timeless garments that speak to multi-faceted women. As seen from the recent graduate from Central Saint Martins, it’s clear that the designer enjoys exploring the female strength and vulnerability; poetically juxtaposing bold details like misplaced lines and seams with sheer mesh fabrics.
Deconstruction, lighters, and packing tape take centre-stage when it comes to Ottolinger’s clothing. The result? Beautiful and stylish avant-garde clothing. To date, this Berlin-based fashion brand by Swiss-born designer-duo Christa Bösch and Cosima Gadient, has won over the hearts of several rising stars including Dua Lipa and Euphoria actress Barbie Ferreira, who was recently spotted on the ‘Gram in one of their exquisite gowns.
Sami Miro Vintage
There’s nothing better than supporting a small-scale fashion brand that’s sustainable, female-owned, and POC-owned. Run by influencer turned boss girl, Sami Miró, a huge part of her Los Angeles-based label Sami Miro Vintage is about reducing carbon footprint and minimising waste. Her forward designs are limited-run collections, and are made from solely upcycled or vintage materials. Though the brand carries only a small range of apparel per collection, it’s still well-loved by many celebs including K-Pop singer Seulgi to supermodel Gigi Hadid.
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From summery frocks right down to pared down basics, Californian womenswear label Ciao Lucia has become a hot favourite among Hollywood fashion It-Girls like Kendall Jenner and Dakota Johnson. Inspired by the idea of dressing ‘the girl on an eternal vacation’, Ciao Lucia designs lightweight items that draw nostalgic references from the charming French Riviera and Amalfi Coast.
Bodysuits have come into fashion once again and this time, Chinese designer Rui Zhou has taken it up a notch with her eponymous label. Unlike the bodysuit’s typically sultry form, the RUI bodysuits have gone viral for its artful take that amplifies the wearer’s body shape and thoughtfully examines the intersections between space and skin. It’s even attracted celebs like R&B duo Chloe X Halle who fronted a campaign on the ‘Gram, as well as singer-songwriter Rina Sawayama; she wore one on her latest album cover.
Dilara Findikoglu‘s eponymous label wants to empower women to take control of their style choices. Making a case for statement-making apparel from Victorian-esque corsetry to oversized sunhats, the London-based designer of Turkish descent likes to challenge the conventional. Her unique offerings have caught the attention of Rita Ora and Adwoa Aboah, among others.
Recognisable for its futuristic designs that draw elements from tech, tattoos and streetwear, Ukrainian brand TTWSWTRS is slowly becoming a huge hit among the celebritie. From Nicki Minaj rocking a body-fitting corset dress (as seen above) to Winnie Harlow channeling her inner space cowboy, we can’t wait to see who is next in line to get into a TTSWTRS creations.
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