Ines de la Fressange’s New Roger Vivier Campaign Will Make You Want to Go Exploring

The quintessentially cool French woman wanders around her city in the chicest way possible

There’s something effortlessly glamorous about Ines de la Fressange that sets her as the benchmark of French women. Her always elegant outfits, joie de vivre and irresistable cool make her both relatable and aspirational — it is these qualities that Parisian brand Roger Vivier is tapping on every season with de la Fressange as thier brand ambassador (to great success, we might add). For its latest fall/winter 2017 campaign, the style star takes to the streets of Paris in Roger Vivier’s key accessories and shoes of the season.

Think: the Viv’ Cabas, perfect for a day out and about the city; the Podium booties that are oh-so-French; the Slidy Viv’ and Sneaky Viv’, which add that brilliant sparkle to any outfit; and the new mule Star, which is a street style star’s absolute dream. Watch the full video above.

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