Fashion Week has been an exclusive event for so many years. Sure, bloggers, editors, celebrities, buyers, and friends-of-friends may have access to shows, but the rest are left to live-stream shows on their iPads and computers. But it seems like things at New York Fashion Week are about to change.
According to WWD, the CFDA sought out Boston Consulting Group to think of ways to turn the closed event into one more “consumer-facing.” In a seven-week study set to commence after the holidays, BCG will explore ways to make the shows better coincide with the retail delivery calendar. The idea is to unveil fall collections in September and spring collections in February instead of showing clothes six months before they’re available.
More details have yet to emerge (aside from the fact that the fall 2016 shows this coming February won’t be affected), but it’s speculated that designers could have presentations reserved for buyers and press one season before they land in stores, leaving runway shows to showcase in-season items for a consumer audience. CFDA chairman Diane von Furstenberg suggested this new system could effectively prevent the proliferation of designer knock-offs at fast fashion chains. With the current system, she told WWD, “the only people who benefit are the people who copy it.”
This news follows Rebecca Minkoff’s announcement that she plans on showing her spring collection to an audience that’s 30 to 50 percent consumers. This wave of change has been steadily growing–Givenchy’s spring 2016 show at last New York Fashion Week gained a lot of buzz for offering 820 tickets to the public via a lottery.
Thank social media for the change in attitude, which has opened up the world of fashion to anyone with an Instagram account. “Technology has utterly changed everything in our industry,” Ken Downing, senior vice president, fashion director of Neiman Marcus toldWWD. “That customer continues to follow Instagram and Twitter and watches the live-stream of fashion shows. When they are seeing clothes, they are less aware of seasons. What they are seeing, they want.”
From: Harper’s BAZAAR US