Just In: Kiko Mizuhara Is Coach’s New Ambassador

The Japanese It Girl will also be featured in the brand's upcoming fall campaign

Coach

Photo: Coach

Unless you’ve been living under a rock, you’d have definitely heard of Kiko Mizuhara—Japanese model, actress and social media darling who is rumoured to have dated K-pop royalty G-Dragon. Known for her eclectic style and too-cool-for-school demeanour, the 27-year-old head-turner is now the new face at Coach.

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Coach

Photo: Coach

“I’m so excited to join the Coach family,” said Mizuhara in a press statement. “I love the cool, optimistic spirit of the brand and cannot wait for my fans to connect with Coach in a more intimate way through our partnership.”

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Coach

Photo: Coach

First up for Mizuhara as the brand’s newly minted ambassador: Customising its Signature Charlie bag through the Coach Create personalisation service. “I first experienced it in February during New York Fashion Week so I was excited to work with souvenir pins this time around’,” she explained. “I found moon and star pins that I really liked, so I chose them without hesitation. Then, I made a circle using color stones to evoke the feeling of space. I finished it not only to be cute but also to be individualistic.” The partnership will also see Mizuhara featured in the brand’s upcoming fall campaign.

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