Jean Paul Gaultier is the latest designer to ban the use of fur in his collections. He announced his decision live on French television this weekend.
The fashion legend said that the way in which animals are killed for their fur for fashion was “absolutely deplorable”.
He joins other fashion houses in eliminating fur from their collections, including Gucci, Versace, Burberry, Armani, Ralph Lauren, Michael Kors, Vivienne Westwood and Stella McCartney.
Related article: Burberry Vows To Stop Burning Unsold Merchandise And Using Real Fur
— Bonsoir ! (@bonsoir) November 10, 2018
Mimi Bekhechi, director of international programmes at PETA, said: “This decision is a sign of changed times, as most people no longer wish to wear anything from animals who were cruelly caged, electrocuted, bludgeoned to death or caught in steel traps, left to die slowly and painfully.”
She added: “Fur today is as dead as the poor animals it was stolen from, and any designers not clued up enough to see that may as well hang up their sewing needles now.”
The news of a fur ban follows long-standing pressure from PETA on the French designer. A PETA protester famously stormed on the catwalk of the brand’s show in March 2003, at which point the designer’s assistant threw a fur blanket over the activist.
Related article: Diane Von Furstenberg Is Officially Going Fur-Free
Jean Paul Gaultier just announced no more fur! Throwback to the time we invaded @JPGaultier’s flagship store in #Paris. He was selling a “veal” (yes!) skirt with lamb tail fur & many other furs. pic.twitter.com/n9dGSBFD5A
— Ingrid Newkirk (@IngridNewkirk) November 11, 2018
This article originally appeared on Harper’s Bazaar UK.