Jeno Lee Is Ferragamo's First Male Global Brand Ambassador
Stay tuned for more on this latest tie-up between K-pop and fashion.
By Zoe Tauro - published
Italian luxury fashion house Ferragamo just announced their first global male ambassador - Jeno Lee. And from the sound of it, the K-pop artist and member of boy band NCT is more than excited to represent the brand.
Related article: Ferragamo’s Spring Summer 2023 Campaign Unlocks Bold, Sexy Elegance
In a statement on the news, Jeno stated, "It is such an honour to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftsmanship and style. I am very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us!"
Photo: Ferragamo
Jeno Lee
Photo: Ferragamo
Jeno Lee
Photo: Ferragamo
Jeno Lee
Related article: Ferragamo’s Maxi-Chained Aura Bag Is A Soon-To-Be Signature
Both the artist and the brand have been steadily building their relationship leading up to this announcement. Jeno previously attended Ferragamo's runway show in Milan back in February 2023.
Related article: Ferragamo’s New Focus Sneakers Reinvent Heritage Codes With Modern Design And Sustainability
Creative director Maximilian Davis sees Jeno's personality and presence as a perfect fit for the brand. "Jeno Lee’s captivating personality and ability to connect with international young audiences, through his music, style and persona is exceptional. We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo."