For the past 11 years since its formation, SNSD (a.k.a. Girls’ Generation) became one of the top-selling girl groups in South Korea. In spite of having every member in matching cute-sy dresses on duty, off-duty is where their personal sense of style truly takes centre stage.
Among all the members whose style we admire, Jessica Jung has been a style icon to watch for since her departure from the group in 2014. With a penchant for sporting luxury brands, she keeps it simple whenever she styles it with clothes from her own line, Blanc and Eclare. Check out the gallery to witness Jessica Jung’s style evolution.