Jonathan Saunders is joining Diane von Furstenberg as chief creative officer. The London-based designer, who closed his own label in December 2015, will be responsible for the creative direction of the brand and report to CEO Paola Riva, effective immediately.
“Jonathan’s extraordinary passion for colors and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future. I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer,” Diane von Furstenberg said in a statement released today.
In addition to helming his own line for 12 years, Saunders has also previously worked for both Chloé and Pucci. The news comes after months of speculation that Saunders would be replacing Raf Simons at Christian Dior.
Known for his bold use of print and feminine frocks, Saunders’s aesthetic seems like a natural fit at DVF, which embraces prints, patterns and ultra-femininity to the fullest. For a brand centered solely around women, it will be interesting to see what Saunders brings to the table.
From: Harper’s BAZAAR US