Dutch high street fashion label, NIKKIE, has announced that iconic supermodel Kate Moss will be the face of its new Autumn/Winter 2017 campaign.

“I am incredibly proud of the fact that supermodel Kate is the new face of NIKKIE,” shared CEO and designer of NIKKIE, Nikkie Plessen. “Kate Moss personifies precisely what I want to express through my fashion label: she is strong and tough but at the same time also feminine and sexy.”

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Plessen went on to describe Moss as “the ultimate embodiment of style”, and that the collaboration is “a dream come true”. NIKKIE’s aesthetic is largely influenced by the rock ‘n’ roll lifestyle, so it’s little wonder why Moss is seen as the perfect fit as the brand’s future ambassador.

Though NIKKIE already has 15 successful stores worldwide, such as within large department stores like Galeries Lafayette, Takashimaya, Robinsons and Le Marais in Europe and Asia, Plessen hopes that Moss’ fronting NIKKIE’s upcoming autumn/winter 2017 campaign and being the ambassador of her five-year-old brand will “put NIKKIE firmly on the map worldwide”.

By Syed Zulfadhli