Update, 24/11: As the face of this season’s H&M holiday campaign, Katy Perry has debuted her first-ever Christmas song in the brand’s new advert. The pop star performs the new track “Every Day Is A Holiday” in the new H&M holiday video, watch it below:
Original post, 11/11: Katy Perry is the new face of H&M. The singer stars in the retailer’s 2015 Christmas campaign.
“H&M was one of the places where I first began cultivating my personal style,” says Perry. “I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson.”
The artist has also recorded her first ever Christmas song for the accompanying television advert, which will debut worldwide on Monday November 23.
“It’s every artists dream to have their own Christmas song, and starring in the H&M campaign gave me the perfect opportunity,” adds Perry. “Every Day Is A Holiday is big, bold, epic and unashamedly fun, just like Christmas should be.”
Perry joins an impressive line-up of high-profile names who have previously starred in H&M campaigns, from Lady Gaga and Beyoncé to Gisele Bundchen.
“We are so thrilled that Katy Perry will star in our campaign this holiday season,” says Pernilla Wohlfarht, H&M’s head of design. “We love everything about Katy, from her incredible talent and energy to her playful sense of personal style.”
The singer will star in a global television and print campaign that will “celebrate the season in true H&M style, full of joy and togetherness for the holidays.”