Justin Bieber and Kendall Jenner returned for Calvin Klein’s Spring 2016 ads, and this time they have company—Kendrick Lamar, FKA Twigs, Fetty Wap and Joey Bada$$ also star in the campaign, as do models and actresses Abbey Lee Kershaw, Klara Kristin and Adwoa Aboah
“This campaign is representative of how culture is evolving as we speak,” said Calvin Klein CMO Melissa Goldie in a press release. “We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.”
The campaign, shot by Tyrone Lebon, presents all of the Calvin Klein brands together for the first time. In it, artists take the original #mycalvins tag to the next level (“I _____ in #mycalvins”) , showing off what they do in the apparel. Their responses range from “sleep,” to “hypnotize,” to “break through,” inspiring consumers to join and fill in their own blanks.
Scroll through the images and watch the fast-paced video below.
From: Harper’s BAZAAR US
