Kendall Jenner: It Girl, Muse And Social Media Mogul
We track the model of the moment’s meteoric rise in the fashion world
October 11, 2015
She’s gone from Kim’s little sister to a social media model, and is now opening shows for some of the world’s biggest couture labels—all within a span of eight years. Adding “Valentino’s new muse” to her growing list of accolades, we trace Kendall Jenner’s steps as she evolves from reserved reality newbie to present day It Girl making headlines daily.
When the Kardashians first took over TV screens and magazines worldwide, Kendall chose to stay under the radar, keeping mostly out of the limelight. Still, her innate love for fashion shone through, and she got her big break modelling for brands like Forever 21.
Budding modelling career aside, the fresh-faced starlet connected with fans on social media, keeping them up to date on her fab #OOTDs and sharing tidbits of her personal life. Having created a name for herself as a trendsetter online, she’s now racked up over 38 million Instagram followers to date.
But it was just last year that she truly began to take the high fashion world by storm. Every major label from Givenchy to Elie Saab had the modelesque fashionista strutting down their runways. Even Karl Lagerfeld handpicked her to walk for Chanel at Paris Fashion Week, an honour bestowed on a select few.
Now numbering among the world’s top paid models, Kendall shows no signs of stopping. This year she was chosen as the face of Estée Lauder’s Modern Muse fragrance, and has walked for the likes of Fendi and Oscar De La Renta at the recently concluded spring/summer 2016 fashion shows. Having cemented her position in the industry as a force to be reckoned with, we can’t wait to see what the future holds for this promising young star.