South Korean actress Kim Se-jeong, who most recently shot to international stardom on the hit Netflix rom-com Business Proposal, has just been named as Longchamp’s new ambassador in Asia. Known for her warm personality and immense popularity – Kim boasts over nine million followers on Instagram – the actress is the perfect representative for the French luxury brand.
In a statement about her appointment, Kim said “The fact that Longchamp and I have much in common means that I feel excited, rather than pressured. It is an honour to collaborate with Longchamp, which to me epitomises the style of the Parisienne.”
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Kim also fronts the Longchamp Spring-Summer 2023 campaign visuals here in Asia with images shot in Seoul, in the presence of Creative Director Sophie Delafontaine. Featuring bold colours and prints from the season’s ‘Glamping’ ready-to-wear collection, Kim also wears several of Longchamp’s signature pouches in the campaign, like the Box-Trot bag in natural canvas and leather. See more images from the campaign below.
