Singapore Airlines’ KrisShop Partners With Design Orchard To Help Local Brands Take Flight

If there’s one thing Singaporeans are passionate about besides food, it’s shopping. And with a melting pot of merchandise at hand, the nation has long cemented its reputation as a shopping paradise—getting even local shopaholics agog with excitement at the plethora of luxury goods and limited editions, quirky, uniquely Singaporean knick-knacks, bargain deals that cannot be beat and more.

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But if it’s local talent you’re looking to particularly back—especially in these tough times that saw even global retailers here shutter their physical stores—one player in the dynamic shopping scene beckons: Creative hub Design Orchard, which puts the limelight squarely on home-grown brands with curated selections across product categories. More than just a retail venue, the two-and-a-half storey building, which sits smack in the middle of the Orchard shopping belt, is also outfitted with co-working spaces and an urban amphitheatre—facilitating collaboration and networking among designers as well as fashion and design showcases. Designed by Singapore-based award-winning architecture firm WOHA, it’s a vibrant enclave for both buyers and creators, where local designs take centre stage, and creativity comes alive for budding designers and emerging brands aiming to put the little red dot on the world map. 

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To help raise the global profile of home-grown brands, the Singapore Tourism Board has teamed up with KrisShop, Singapore Airlines’ e-commerce platform, to take on the role of exclusive online retailer for Design Orchard. The plan is to capitalise on the omnichannel retailer’s global reach to boost exposure for local brands and grow the demand for their products on all fronts. 

The best part about this partnership? Shoppers and loyal Singapore Airlines’ frequent flyers can shop in the comfort of their own home, and get their shopping delivered directly to their doorstep.

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This collaboration will see local labels carried by Design Orchard join their counterparts already on With Love, SG, KrisShop’s digital concept store dedicated to native brands and products that showcase the city’s culture and heritage. Currently, 36 brands from Design Orchard have already made their way into the catalogue, with more to join in the following months. 

Some of the names from the Design Orchard collective are part of the national Made with Passion campaign, which celebrates local labels that embody the Singapore spirit of turning possibilities into reality. In fact, if you’re looking to support local businesses that bear the Made With Passion brand mark, you’ll be able to find them all under one roof at With Love, SG.

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Featuring more than 100 home-grown brands to date and products that cut across categories, With Love, SG serves up plenty of options for shoppers looking for some local flavour—be it in style, home décor, beauty and wellness, or food. 

Here, we spotlight some of the new additions to the curated selection you may like: 






With Love, SG promo code

From now till 30 April 2021, shoppers can support these local talents and enjoy 10% off With Love, SG brands (no minimum spend required) by using the code LOVESG10 at check out. Brand exclusions apply.

For more information, check out With Love, SG.