London footwear brand Kurt Geiger lends a Midas touch to a 2.4 metre (8 feet) tall Christmas tree this holiday season at ION Orchard.
The tree isn’t just any run-of-the mill pine tree with random ribbons strewn around it haphazardly. The brand breathes life to the Christmas season by dressing the tree to the nines with ritzy scarlet bows and golden baubles that gleam delightfully in light of the festivities. Ribbons with the brand’s motto “Everything but the dress” will also hang around the tree for a cheeky touch. Replacing the golden star that traditionally rests on the crown of a Christmas tree is a single crimson Britton stiletto—Geiger’s signature creation from the brand’s London B Series collection that features a sleek golden cigarette heel. Very celebratory, if you ask us.
Of course Geiger didn’t forget that Christmas is also the season to be giving. With the aim of aiding special needs children to realise their full potential in mind, they set this unique work of art to be part of the “12 Days of Christmas” charity initiative led by ION Orchard, where a silent auction will be held between 1 November 2015 and 3 January 2016 at Ion Orchard’s ground level atrium. Bids for each tree—including Geiger’s—displayed at the event begin at $8,000. The highest bidder for each tree walks away with products and vouchers worth well over $2,000 pledged by the respective brands, and the generous proceeds will go to the Community Chest.
The single Britton stiletto mentioned earlier will not be sitting atop the tree for naught. As a token of appreciation, the highest bidder for the Kurt Geiger Christmas Tree will be receiving that shoe with his or her name inscribed by Clarence Wee, famed calligrapher from Craft Varies, to commemorate their act of philanthropy.