Kylie Jenner Goes Full Retro For New Puma Campaign
Photo: Instagram

Kylie Jenner returns as the face of Puma in a retro hip-hop-inspired ad campaign. The image she shared on Instagram serves major throwback vibes, as she sports the brand’s classic Suede sneaker, tube socks, denim shorts, a red bomber jacket draped over her sports bra and clear-rimmed specs. Plus, she shows off a new bob haircut.

Puma shared a peek of the campaign too, adding a mini history lesson behind the sneaker it’s bringing back in style. “The PUMA Suede started its story in 1968. Worn by athletes, b-boys, and hip hop stars of the day,” the caption reads.

The sports retailer also posted a video featuring Jenner rocking the look in a graffiti-covered vintage subway, boombox in hand.

This is the 18-year-old’s second time fronting the brand, after first making her debut back in March, with a more minimalist and athletic scheme.