As the world continues to bear the strain of the pandemic, French crocodile brand Lacoste brings good vibes for Spring 2021 in collaboration with Polaroid in the form of a bold, exuberant, and fun technicolor capsule collection. The message? One of changing perspectives in the new year, putting your best foot forward, and living in the present.
Inspired by Polaroid’s characteristic rainbow logo from its first instant colour film developed in 1963, the distinctive collection has an athleisure aspect, which nods to Lacoste’s tennis heritage—think: colour-blocked polos and hoodies, block-striped polo dresses and shirts, white sneakers with color-flash accents and rainbow-striped tennis shoes, alongside ultra-sporty caps, watches and backpacks. As part of the collaboration, Lacoste’s fresh, contemporary L!VE range also features archive Lacoste images printed onto colourful, oversized polo shirts, hoodies, T-shirts and track pants.
Accompanying the collection is a high-energy lookbook that sees dancers and skaters “create a jigsaw in perpetual movement one frame at a time, image by single image,” alluding to living in the here and now.
In the spirit of immortalising cherished moments, Lacoste and Polaroid is giving away a vintage Polaroid 600 Instant Film Camera. All you need to do is recreate an old photo taken with your family or friends and post it on Instagram with the right hashtags #LacosteXPolaroid and #LacosteSG to stand a chance to win. Find out more here.
Scroll through to see all the pieces (and prices) from the collection:
Shop the Lacoste X Polaroid collection at the following Lacoste stores* as well as on Zalora and Lazada. For first dibs on upcoming drops, exclusive giveaways, special events, and more, check out Le Club Lacoste.
Raffles City #01-12
313 Somerset #02-43/44/45 (Reopening on April 14, 2021 with Singapore’s first Le Club Urban Concept)
Wisma Atria #03-07/10
Takashimaya Level 3
Jewel Changi Airport #01-252
*Check in-store availability.