Just a mere 24 hours ago, French tennis label Lacoste announced that it would shed its iconic crocodile logo and replace it with 10 individual endangered species, in a series of highly limited edition polo shirts released on its French online store. This would be the first change of its iconic logo since the brand’s inception in 1933.
The collection has since been wiped out of online stores instantly. Yes, all 1775 polo shirts — whose numbers corresponded to the number of individual endangered species known to remain in the wild. That means 350 tiger polos for all the remaining population of 350 Sumatra tigers, and 40 polos for the Burmese Roofed turtle.
Proceeds from the purchase of the highly limited edition polos would have directly contributed to helping the International Union for Conservation of Nature and Lacoste in the fight for wildlife conservation worldwide.
While all the pieces have since sold out, you can still contribute to the cause by making a donation at www.saveourspecies.org.