Creative director Anthony Vaccarello has enlisted ’90s heartthrob, decade-defining musician and all-round beautiful human being Lenny Kravitz to star in Saint Laurent‘s fall/winter 2020 campaign, directed by David Sims. Outfitted in Vaccarello’s signature louche take on Parisian dress, this marks the second time a member of the Kravitz family has starred in the label’s campaigns. Earlier this year, daughter Zoë Kravitz fronted Saint Laurent’s spring/summer 2020 campaign.
This also isn’t the first time Vaccarello has tapped a star from the supermodel era to be the face of the french luxury label. Just last year, everyone’s favourite brooding dreamboat Keanu Reeves starred in their Fall 2019 campaign—and we’re totally down for more.
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