These Were The Most Liked, Commented And Followed Instagrams Of Fashion Month
See if you can guess who made the rankings
Photo: Instagram
During Fashion Month—the time period encompassing New York, London, Milan and Paris Fashion Week—you probably noticed an influx of runway shots, behind-the-scenes photos, model selfies, designer snaps and street style pictures in your feed. The accounts posting or liking that content were among the 64 million people who engaged with posts from NYFW, LFW, MFW and PFW from February 9 to March 7. The result was 387 million likes, comments, posts and stories in total, according to Instagram. Unsurprisingly, that demographic is mostly made up of millennials. Generation Y users were 1.3 times more likely to engage with fashion month content than other age groups.
Instagram helped us break down all that data to make it easier to sift through. The main takeaways? Kendall Jenner still reigns, as the model with the most liked and commented photos on the app for all of fashion month, and for each individual fashion week. (Her buddy Gigi Hadid falls behind at a close second.)
Instagram's fairly new feature, Stories, was also broken in during during fashion month. It was used the most in New York and Milan. There are also some runway stars on the rise, as told by the models who gained the most followers over the four fashion weeks.
Below, see the models and designers that earned the most likes and comments, the shows that were posted about the most often on stories and the models who grew their follower base the most during fashion month, courtesy of Instagram.
Models Who Gained the Highest Percentage of Followers for All of Fashion Month
These are the models to look out for in the coming seasons.
1. Naki Depass
4. He Cong
6. Ratner
7. Dilone
10. Yoon Young Bae
Models with the Most Likes and Comments Throughout All of Fashion Month
2. Gigi Hadid
3. Bella Hadid
6. Taylor Hill
8. Sara Sampaio
9. Romee Strijd
10. Elsa Hosk
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The Top Shows at New York Fashion Week
These shows received the most likes and comments during New York Fashion Week, February 9-17.
2. Michael Kors
3. Ralph Lauren
5. Jeremy Scott
The Most Talked-About Designers on Instagram Stories at NYFW
1. Calvin Klein
2. Michael Kors
3. Desigual
4. Jeremy Scott
5. Club Monaco
Related article: 25 Of The Hottest Men To Follow On Instagram Right Now
The Most-Liked Model Photo at NYFW
Kendall Jenner earned 2 million likes for this shot with A$AP Ferg and Bella Hadid, taken after the Alexander Wang show.
The Most-Liked Designer Photo at NYFW
Victoria Beckham's snap of her family's good luck note takes the cake, with over 310,000 likes.
The Top Shows at London Fashion Week
These shows received the most likes and comments during London Fashion Week, February 17-21.
1. Burberry
4. Mulberry
The Most Talked-About Designers on Instagram Stories at LFW
1. Burberry
The Most-Liked Model Photo from LFW
Kendall Jenner's pic with Justine Skye, Lily Donaldson and Bella Hadid at the Burberry x LOVE Magazine fête received1.8 million likes.
The Most-Liked Designer Photo from LFW
Burberry garnered over 57,000 likes with this cozy shot of Kendall, proving the It model is a lucky charm when it comes to Instagram posts.
Related article: Paris Fashion Week FW17: EIC Kenneth Goh Gives His Dispatch From The Last Day At The Shows
The Top Shows at Milan Fashion Week
These shows received the most likes and comments during Milan Fashion Week, February 22-28.
1. Gucci
2. Moschino
3. Fendi
The Most Talked-About Designers at MFW
1. Gucci
2. Fendi
3. Moschino
5. Prada
The Most-Liked Model Photo at MFW
Continuing her streak, Jenner wins the Milan Instagram game with this dim shot, which earned over 1.9 million likes.
The Most-Liked Designer Photo from MFW
The Alessandro Michele-helmed brand topped the Milan rankings with this post, which received over 131,000 likes.
The Top Shows at Paris Fashion Week
These shows received the most likes and comments during Paris Fashion Week, February 28-March 7.
1. Balmain
2. Dior
3. Chanel
5. Off-White
The Most Talked-About Designers on Instagram Stories at PFW
1. Chanel
3. Balmain
4. Dior
5. Chloé
The Most-Liked Model Photo of PFW
Going four for four, Jenner earns the top photo of PFW with a post that wasn't even taken during fashion week. Though the summery pic seems like it was snapped over the summer, the model shared it between walking runways in Paris, and it still took the top slot.
The Most-Liked Designer Photo of PFW
Chanel's photo of its two brand ambassadors, Cara Delevingne (who didn't walk any shows during fashion month) and Pharrell Williams, became the most-liked photo in Paris with over 200,000 hits.
From: Harper's BAZAAR US