For Louis Vuitton’s 2021 Cruise collection, Nicolas Ghesquière was inspired by creative freedom and the notion of fashion as a game. The artistic director seamlessly mingled between the famed Monogram and the four suits in a deck of cards—symbolic of playfulness, illusion, exploration and togetherness.
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The result? A fantastical journey in which “clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns.” Game On plays its ace on the house’s most iconic pieces including ready-to-wear, shoes and accessories. Beloved styles like the Speedy, Dauphine and Neverfull are reimagined with vivid hues and graphic motifs, while the Petite Malle and Vanity PM in black and white make for standout additions to your wardrobe.
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Photo: Courtesy 
Photo: Courtesy
Among fresh, whimsical styles the collection has to offer, the Coeur Heart bag—Louis Vuitton’s first ever heart-shaped bag—alludes to the queen of hearts and is sure to set yours aflutter.
Driven by its trunk-making heritage and passionate craftsmanship, Game On is Louis Vuitton‘s trump card; a contemplative and playful adventure in which all of the house’s spheres of expertise play a role.
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Discover the ‘Game On’ collection at Louis Vuitton boutiques. Selected styles available for purchase online.
