Photo: Courtesy

When Louis Vuitton announced the launch of their e-commerce store, fashion lovers and fans of the luxury brand rejoiced because owning their favourite pieces is now just a click away. Now the fashion house is launching the Neo Alma as part of a pre-launch exclusive on the Louis Vuitton E-Commerce store.

Timelessly classic in shape, the Alma can be traced back to 1934, where Gaston-Louis Vuitton, grandson of Louis Vuitton created a smart yet practical shape known as the Squire Bag. It was then reinterpreted in 1955 and renamed Champs-Elysées, after the famous shopping street in Paris. In the early ’90s, the Alma took its current shape with the House’s iconic Monogram Canvas.

Related article: You Can Now Shop Louis Vuitton From The Comfort Of Your Home

Photo: Courtesy

Related article: Paris Fashion Week: 10 Best Looks From Louis Vuitton Spring/Summer 2020

With its elegant curves, the Alma is a status symbol for modern woman of today, making it one of the most recognisable bags of Louis Vuitton. Now with the introduction of the Neo Alma, it comes with a wider base while still keeping its iconic shape. With two sizes available for order, the BB size and the more roomy PM size, the bag is classic must-have.

The Louis Vuitton Neo Alma BB ($2,680) and Neo Alma PM ($3,250) are available here.

Related article: Louis Vuitton Drops A Vibrant New Textile Collection With Artist Alex Israel