Spotted: An adorable, four-petal figurine that could fit into the size of our palms, and a patch over its eye in the shape of Louis Vuitton’s iconic motif in the hands of local social media darlings and in various locations around Singapore. Just who is this mystery character? Well, meet Louis Vuitton’s friendly new mascot, Vivienne.
But she’s not all sugar, she’s got a touch of zest, too—and she’s been playing a game of hide-and-seek with us all week.
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Of course, several of our social media stars are in on the secret.
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Want in on the action as well? Check out where Vivienne ends up while making rounds around Singapore’s iconic spots.
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That’s right, she’s headed for the pop-up at ION Orchard to celebrate the launch of Louis Vuitton’s Pre-Fall 2018 Men’s collection, starting 4th May. The pop up will feature exclusive merchandise from the collection, which adopts the lighthearted tone that mascot, Vivienne, encapsulates.
Expect to see playful twists in classic LV elements, such as an inversion of the signature LV motif on printed t-shirts, and classic navy palettes invigorate with jolts of neon.
And if you need to find out more, just check out the #findvivienne hashtag on Instagram.
