H&M has a solution for fashion hoarders all over the world; save the Earth with your pre-loved clothes and don’t let fashion go to waste. The initiative was first launched by H&M in 2013, where 40,000 tonnes of clothing were collected and reused to create new, swanky pieces. This year, the “Bring It” film will be kick-starting the campaign in hopes that less garments will be left in landfills and sustainability can be achieved through recycling garbs for H&M’s Close the Loop collection.
No matter what brand or condition, head down to any H&M store and make a difference by trading in your shabby wardrobe for a better world.
Check out the film “Bring it on” here:
By Shona Menon