Meet The Blogger Behind Sweden's Newest Retail Concept
We chat with Swedish blogger Kenza Zouiten, the co-founder and style manager, about the online-only retail shop Ivyrevel aimed at girls who love cool urban Swedish style
What is Ivyrevel?
Ivyrevel is a pioneering digital fashion house. We create designs tailored for women of our generation by merging fashion creativity with technological innovation. Launching globally — today!
Tell me about what your role at Ivyrevel entails?
I am a co-founder and style manager. As the syle manager of Ivyrevel I make sure that everything the design team produces is in line with the Ivyrevel aesthetic. I am involved in production from a very early stage, where I contribute with ideas and feedback, so that we don't miss out on anything I believe will be popular with our consumers. Once the design is final, I quality ensure throughout the process—from testing fit and feel on samples to being involved in the styling of campaign images.
What are your favorite 5 pieces on the site right now?
Noir jacket: What I really like with this biker jacket is that it feels so rock 'n' roll. Love the combo of black leather and gold. It adds that little extra to my outfits.
Black martini shoe: The perfect mixture of a boot and a sandal. It goes with everything and it's also super comfy. And when something is both comfy and stylish, it's just perfect.
Oxide dress white: A dress doesn't have to mean "cute". I love the attitude you get from the laced sleeves, somehow I just feel super cool when I wear it. Can't wait to wear this piece during the summer!
Key top tangerine: I'm a big fan of wide sleeves at the moment and after a long Swedish winter of darkness, I'm ready more than ready to show my colorful side.
Skirt Kitten Lux: My favorite piece! I love the contrast between the tough black leather and the soft gold embroideries. It can be styled with a sweatshirt daytime and a silk camisole for a night out on the town.
Photo: Ivyrevel
Meet The Blogger Behind Sweden's Newest Retail Concept
Ivyrevel jacket, $899, ivyrevel.com; Ivyrevel shoes, $159, ivyrevel.com; Ivyrevel dress, $88, ivyrevel.com; Ivyrevel shirt, $55, ivyrevel.com; Ivyrevel skirt, $439, ivyrevel.com.
What's your favorite styling tip?
Dare to try. Don't be afraid to mix different styles and trends. Clothes should be nothing but fun! Seek inspiration from online sources and make them your own. Pinterest is my bible.
From: Harper's BAZAAR US