Twenty million in 2020 is Michael Kors’s landmark achievement. That’s the number of donated meals Watch Hunger Stop—his brand’s long-running philanthropic initiative in partnership with the United Nations World Food Programme (WFP)—reached this year, ahead of World Food Day on October 16.

Now in its eighth year, Watch Hunger Stop is focused on helping WFP provide school meals to children in food-insecure regions of the world—a land area that has sadly grown during the global coronavirus pandemic. Over the summer, the New York brand released a special-edition Love T-shirt to support WFP’s efforts to provide children with nutrition at home.

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MK Watch Hunger Stop 2020
Photo: Courtesy

The annual October Watch Hunger Stop campaign has often been fronted by such A-listers as Kate Hudson, Halle Berry, and Lupita Nyong’o. For the 2020 campaign, titled Food Is Love – Share Your Heart, Kors decided to celebrate the power of community by tapping ambassadors a bit closer to home: his own employees.

The Kors staffers—from all levels of the company—are pictured in colorful Instagram grid-ready squares modeling the special-edition Watch Hunger Stop 2020 designs: an organic cotton T-shirt and a denim tote, both adorned with a red heart patch. The company will donate all profits from every Love T-shirt and tote sold to WFP.

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“Like just about everything else this year, we approached Watch Hunger Stop in a different way,” says Kors. “We asked our employees to share their faces and their voices in support of WFP and the fight against hunger. The results were inspired and inspiring. I’m really proud of this year’s campaign.”

Community engagement is crucial to ending global hunger, and Kors hopes the campaign will provide social media inspiration. For each selfie, video, or Reels post to a public Instagram account showing the Love T-shirt or tote and the hashtag #WatchHungerStop, or using the custom “Share Your Heart” filter, the brand will make a donation of 50 meals to WFP.

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Throughout the month of October, you can make a donation to WFP either at select Michael Kors stores around the globe, or by following the on-screen link here to donate directly (select countries only).

Retailing at SGD$59, the LOVE t-shirt will be available at Michael Kors Mandarin Gallery (#01 12/13), Michael Kors Vivo City (#01-21) and Michael Kors The Shoppes at Marina Bay Sands (B2-63), as well as online in end October.

This article originally appeared on Harper’s BAZAAR US, with additional reporting by Shermin Ng.