Long live the monogram! In the wake of re-branding, designers have updated their brand’s signature monograms and logos—and in turn, brought a level of modernity to their collections and respective fashion houses.
Riccardo Tisci, who, after taking the reigns from his predecessor Christopher Bailey, reportedly took in a 4% rise in sales following the release of his Thomas Burberry monogram. Ferragamo on the other hand, made their Gancini monogram a digital affair by releasing a number of short films, featuring power influencers, leading up to the unveiling of the symbol. Once thought as something to shy away from, (remember when celebs were wearing head-to-toe logoed prints in the early 20’s and how it was passé) logomania is back….or perhaps it never went away?
Here are 7 signature motifs and where you can get your hands on them.