Mulberry has banned all exotic skins from future collections, following years of pressure from animal rights group PETA.
The luxury label, which already has a fur-free policy, has vowed to never again use the skins of alligators, crocodiles, ostriches, lizards, or snakes in its designs.
“[W]e have spent a lot of time determining and then continually reviewing our sustainability metrics and targets,” says Mulberry Group sustainability manager Rosie Wollacott. “At an early stage of this process, we decided not to use exotics in our collections, and this remains our position.”
The brand joins Victoria Beckham, Vivienne Westwood, Chanel, Diane von Furstenberg and Paul Smith in vetoing exotic skins.
“Behind every handbag or wallet made with exotic skins is an animal who suffered tremendously,” says PETA director Elisa Allen. “Mulberry’s decision to ban these cruelly obtained materials is a sign of the times, and PETA calls on other luxury labels to follow its lead.”
Under the tenure of Johnny Coca, who stepped down as creative director in March, Mulberry has, in recent years, put a circular fashion model at the forefront of its collections. Earlier this year, Coca launched he sustainable leather Portobello tote, and the M Collection, bags and outerwear made using a blend of Econyl-branded regenerated nylon and sustainable cotton.
In February, Mulberry launched a ‘Made To Last’ exhibition, which also featured a handbag exchange, where customers could put their current accessories towards their next investment.
This article originally appeared on Harper’s BAZAAR UK.