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Hari Raya Puasa is fast-approaching, and with everything that’s been going on, shopping might be the last thing on your mind—but we think you deserve some retail therapy. Here, we’ve rounded up seven Muslim-owned fashion labels to get you baju raya fix while supporting local businesses. From contemporary ready-to-wear separates to fabulous kebayas and omni-chic headscarves, there’s something for everyone.

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Maison Q

Founded in 2015 by Suhana Ab, Maison Q is a dedicated kid’s fashion brand based in Singapore, with occasional collections for adults. For the second time since its inception, the label is introducing matching sets for its Eid 2021 collection—perfect for growing families. The amazing team behind the brand has dreamed up a collection comprising tulle, textured satin and cotton in extremely wearable colours and flattering silhouettes. The only caveat is that pieces from the collection are available in extremely limited quantities, so get them while you still can.

Shop the collection on their website.

Simply Rays

Simply Rays is a homegrown Muslim-owned fashion label. The label offers baju raya (Hari Raya clothes) for everyone from toddlers to adults, making shopping easier for families who want to wear matching outfits. They’ve put a contemporary twist on traditional Malay ethnic-wear, featuring a range of textures, colourful print and styles, giving everyone the option to choose what suits them best. Their Rays Raya 2021 collection comprises colourful geometric prints juxtaposed with solid coloured tops and bottoms that are tailored to perfection. 

Shop the collection on their website.


Naelofar, helmed by popular Malaysian actress and TV presenter Neelofa, isn’t exactly a homegrown label. That said, we think that supporting our neighbours in these trying times is exactly the kind of retail therapy we all should be indulging in. Though the entrepreneur has founded many brands, her hijab label Naelofar is by far the most sought-after. Get into the festive spirit with her Naelofar Raya collection comprising contemporary cool hijabs that you can pair with your existing wardrobe for a whole new look.

Shop the collection on their website.

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Adrianna Yariqa

Founded in Singapore, Adrianna Yariqa is a modest fashion brand specialising in traditional Malay garments reimagined through contemporary lenses. The brand’s design aesthetic is all about emphasising simplicity and comfort in clothes—which they do with impeccable flair. Their AYLEBARAN2021 collection is composed of chic and sophisticated silhouettes teamed with modern and elegant prints, which sets it apart from other similar labels. The clothes speak for itself; there’s meticulous attention to detail and a refined palette for patterns demonstrated in the way it’s made. Also, as with most Hari Raya collections, there’s something for everyone in the family.

Shop the collection on their website


Lúbna is one of our favourite modest fashion brands because they are size-inclusive—and we’re all about #bodypositivity. Pieces from their Lubna Raya Collection feature elegant silhouettes and contemporary patterns.

Shop the collection exclusively here.

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If you’re looking for something that encompasses the best of traditional and contemporary design aesthetics, Ozel is your best bet. It’s a local modest fashion brand which focuses exclusively on batik—an Indonesian technique of wax-resist dyeing. Pieces from their collections offer modern takes on batik and the kebaya for kids and adults. Their Ozel Raya 2021 collection features sublime ready-to-wear pieces that are all handmade, making them that much more special.

Shop the collection on their website.


Zalia‘s Raya 2021 collection consists of beguiling jewel tones, subdued pastel co-ords, intricate lace details, and vintage silhouettes made contemporary through fabric choices and fabric manipulation techniques.

Shop the collection on their website.


If none of the brands above tickle your fancy, ZALORA might just have what you’re looking for. This year, the e-commerce platform has collaborated with local and regional brands—such as: PETRA, NH by Nurita Harith, Ezzati Amira, Yadotsa, TAS by Tom Abang Saufi, FK by Farah Khan, Bellapizo—for their ZALORAYA collection line-up, ensuring there’s something for everyone. Bonus? Zalora is offering up to 70-percent off on their ZALORAYA page, with sahur flash sales, brand deals and cashback chances.

Shop the collections on their website.