Photo: Lubna

Hari Raya Puasa is fast-approaching and you deserve some retail therapy. Here, we’ve rounded up Muslim-owned fashion labels and contemporary brands to get your baju raya fix while supporting local businesses. From contemporary ready-to-wear separates to fabulous kebayas and chic headscarves, there’s something for everyone.

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Maison Q

Founded in 2015 by Suhana Ab, Maison Q is a dedicated kid’s fashion brand based in Singapore, with occasional collections for adults. Each year, the label introduces matching family sets for Eid that’s perfect for growing families. The amazing team behind the brand has dreamed up a collection comprising tulle, textured satin and cotton in extremely wearable colours and flattering silhouettes. The only caveat is that pieces from the collection are available in extremely limited quantities, so get them while you still can.

Shop the collection on their website.

Simply Rays

Simply Rays is a homegrown Muslim-owned fashion label. The label offers baju raya (Hari Raya clothes) for everyone from toddlers to adults, making shopping easier for families who want to wear matching outfits. They’ve put a contemporary twist on traditional Malay ethnic-wear, featuring a range of textures, colourful print and styles, giving everyone the option to choose what suits them best. Their Rays Raya 2022 collection comprises colourful geometric prints juxtaposed with pastel coloured tops and bottoms that are tailored to perfection. 

Shop the collection on their website.


Naelofar, helmed by popular Malaysian actress and TV presenter Neelofa, isn’t exactly a homegrown label. That said, we think that supporting our neighbours in these trying times is exactly the kind of retail therapy we all should be indulging in. While the entrepreneur has founded many brands, her hijab label Naelofar is by far the most sought-after. Get into the festive spirit with her Naelofar Raya collection comprising contemporary cool hijabs sporting gorgeous, colourful prints and motifs that you can pair with your existing wardrobe for a whole new look.

Shop the collection on their website.

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Adrianna Yariqa

Founded in Singapore, Adrianna Yariqa is a modest fashion brand specialising in traditional Malay garments reimagined through contemporary lenses. The brand’s design aesthetic is all about emphasising simplicity and comfort in clothes—which they do with impeccable flair. Their AYLEBARAN2022 collection is composed of chic and sophisticated silhouettes teamed with modern and elegant prints, which sets it apart from other similar labels. The clothes speak for itself; there’s meticulous attention to detail and a refined palette for patterns demonstrated in the way it’s made. Also, as with most Hari Raya collections, there’s something for everyone in the family.

Shop the collection on their website


Lúbna is one of our favourite modest fashion brands because they are size-inclusive—and we’re all about #bodypositivity. Pieces from their Lubna Raya 2022 collection feature elegant silhouettes and contemporary patterns.

Shop the collection exclusively here.

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If you’re looking for something that encompasses the best of traditional and contemporary design aesthetics, Ozel is your best bet. It’s a local modest fashion brand which focuses exclusively on batik—an Indonesian technique of wax-resist dyeing. Pieces from their collections offer modern takes on batik and the kebaya for kids and adults. Their Ozel Raya 2022 collection features sublime ready-to-wear pieces that are all handmade, making them that much more special.

Shop the collection on their website.


Zalia’s Raya 2022 collection consists of romantic blush tones, gorgeous floral prints, intricate lace details, and vintage silhouettes made contemporary through fabric choices and fabric manipulation techniques.

Shop the collection on their website.


If none of the brands above tickle your fancy, ZALORA might just have what you’re looking for. This year, the e-commerce platform has collaborated with local and regional brands—such as: MASLEA, TAS by Tom Abang Saufi, PBR by RAEESA and Mimpikita—for their ZALORAYA collection line-up, ensuring there’s something for everyone. Bonus? Zalora is offering an additional 35% off on their ZALORAYA page, alongside their weekly deals.

Shop the collections on their website.

Bonus: H&M

7 Contemporary Cool Fashion Labels To Shop At For Hari Raya
Photo: Courtesy

The H&M Spring Statements 2022 collection is a celebration of feminine florals, bright colours and sophisticated silhouettes. It’s also the perfect collection for Hari Raya. Designed as occasion wear, items from this lineup are at once elegant, luxurious and highly flattering. It consists of ready-to-wear pieces featuring cascading frills, bell sleeves, ruched hemlines and undulating pleats.

Shop the collection on their website.


Contemporary Cool Fashion Labels To Shop At For Hari Raya

Homegrown fashion and lifestyle label PAZZION has curated a special lineup of footwear just in time for Hari Raya Puasa. Its Raya edited comprises heels, flats and mules featuring the best of traditional and modern designs. From sparkly, embellished stilettos to patent leather slingbacks and retro-inspired ballet shoes, there’s something for everyone.

Shop the collection on their website.