Contemporary Cool Fashion Labels To Shop For Hari Raya

Hari Raya Puasa is fast approaching and you deserve some retail therapy. Here, we've rounded up Muslim-owned fashion labels and contemporary brands to get your baju raya fix while supporting local businesses. From contemporary ready-to-wear separates to fabulous kebayas and chic headscarves, there's something for everyone.

Syomirizwa Gupta

Malaysian designer Syomirizwa Gupta is inspired by his grandmother’s collection of traditional sarongs from the ’40s and ‘50s. If you're looking for a statement outfit this Raya season, consider the striking Embun set in brilliant blue, featuring a romantic lace kebaya top and a patterned sarong skirt, that is at once feminine and bold.

Available on Zalora.

Maison Q

Founded in 2015 by Suhana Ab, Maison Q is a dedicated kid's fashion brand based in Singapore, with occasional collections for adults. Each year, the label introduces matching family sets for Eid that're perfect for growing families. The amazing team behind the brand has dreamed up a collection comprising tulle, textured satin and cotton in extremely wearable colours and flattering silhouettes. The only caveat is that pieces from the collection are available in extremely limited quantities, so get them while you still can.

Shop the collection on their website.

Simply Rays

Simply Rays is a homegrown Muslim-owned fashion label. The label offers baju raya (Hari Raya clothes) for everyone from toddlers to adults, making shopping easier for families who want to wear matching outfits. They’ve put a contemporary twist on traditional Malay ethnic-wear, featuring a range of textures, colourful prints and styles, giving everyone the option to choose what suits them best. Their Rays Raya 2023 collection comprises colourful geometric prints juxtaposed with solid and pastel-coloured tops and bottoms that are tailored to perfection. 

Shop the collection on their website.

Related article: Designer Hana Tajima On Breaking Stereotypes And Fashionable Modest Wear

Naelofar

Naelofar, helmed by popular Malaysian actress and TV presenter Neelofa, isn't exactly a homegrown label. That said, we think that supporting our neighbours in these trying times is exactly the kind of retail therapy we all should be indulging in. While the entrepreneur has founded many brands, her hijab label Naelofar is by far the most sought-after. Get into the festive spirit with her Warisan Raya collection comprising heritage-inspired hijabs sporting gorgeous, colourful prints and motifs that you can pair with your existing wardrobe for a whole new look.

Shop the collection on their website.

Adrianna Yariqa

Founded in Singapore, Adrianna Yariqa is a modest fashion brand specialising in traditional Malay garments reimagined through contemporary lenses. The brand's design aesthetic is all about emphasising simplicity and comfort in clothes—which they do with impeccable flair. Their AYLEBARAN2023 collection is composed of chic and sophisticated silhouettes teamed with modern and elegant prints, which sets it apart from other similar labels. The clothes speak for themselves; there’s meticulous attention to detail and a refined palette for patterns demonstrated in the way they're made. Also, as with most Hari Raya collections, there’s something for everyone in the family.

Shop the collection on their website. 

Lúbna

Lúbna is one of our favourite modest fashion brands because they are size-inclusive—and we’re all about #bodypositivity. Pieces from their Lubna Rona Raya 2023 collection feature elegant silhouettes and contemporary patterns.

Shop the collection exclusively here.

Related article: 15 Fashionable Ways To Rock Modest Wear In Singapore

Ozel

If you're looking for something that encompasses the best of traditional and contemporary design aesthetics, Ozel is your best bet. It's a local modest fashion brand which focuses exclusively on batik—an Indonesian technique of wax-resist dyeing. Pieces from their collections offer modern takes on batik and the kebaya for kids and adults. Their Ozel Raya 2023 collection features sublime ready-to-wear pieces that are all handmade, making them that much more special.

Shop the collection on their website.

Zalia

Zalia's Raya 2023 collection consists of romantic blush tones, gorgeous floral prints, intricate lace details, and vintage silhouettes made contemporary through fabric choices and fabric manipulation techniques.

Shop the collection on their website.

Bonus: ZALORA

If none of the brands above tickle your fancy, ZALORA might just have what you're looking for. Bonus? Zalora is offering up to 80% off on their ZALORAYA page, alongside their weekly deals.

Shop the collections on their website.

Related article: The Rise Of Modest Swimwear: 6 Brands To Shop Now

Bonus: PAZZION

Homegrown fashion and lifestyle label PAZZION has curated a special lineup of footwear just in time for Hari Raya Puasa. Its Raya edit comprises heels, flats and mules featuring the best of traditional and modern designs. From sparkly, embellished stilettos to patent leather slingbacks and retro-inspired ballet shoes, there's something for everyone.

Shop the collection on their website.