By Naysa Pradhan - published
Photo: Loewe
Loewe has appointed K-pop superstar Taeyong as its new global brand ambassador.
An innovative fashionista, Taeyong is known for his unique style and love of fashion, blending runway pieces from Loewe with practical wardrobe staples for a contemporary fashion-forward look.
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Photo: Loewe
Of the new appointment, creative director Jonathan Anderson said, "I'm delighted to welcome Taeyong to the Loewe family. He has a special connection to the brand, having admired and worn Loewe for a long time, and we love his idiosyncratic style." He concluded, "With Taeyong's many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring."
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Taeyong further added, "It's a real honour to be a Loewe Global Brand Ambassador. I’ve been a huge fan of Loewe, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with Loewe."
Photo: Loewe
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Taeyong will usher in this new chapter at Loewe's upcoming Men's Spring/Summer 2024 runway show in Paris later this week. Stay tuned for more!