Luxury online retailer, Net-a-Porter, has just launched a new category on its site called Net Sustain, which focuses on sustainability and aims to give a voice to the considered, authentic and innovative brands that are truly making positive changes by providing them with a platform to highlight their best practices.
Launching with more than 500 environmentally friendly pieces from 26 brands, the edit includes exclusive capsules from Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn, alongside seasonal and core styles from Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.
In order to be eligible for inclusion, brands must meet one or more of five key attributes the online retailer has created, which take into account human, animal and environmental welfare, and align with internationally recognised best practices in the fashion and beauty industries.
The products in Net Sustain are housed in their own section, and are marked with a badge so that customers can easily sort out the sustainable products when viewing them in other categories, like tops.
“This is an important milestone in our sustainability journey at Net-A-Porter. We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site. Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice,” explained Net-A-Porter’s Global Buying Director, Elizabeth von der Goltz.
Net Sustain will expand to include more brands and products over time, including the addition of beauty within the next year.