Bridal has its mainstays, and you’ve undoubtedly heard their names before–multiple times. That voluminous textured ball gown with a corseted bodice is most likely a bespoke Vera Wang creation; your dear friend’s silk faille A-line gown adorned with hand-cut lace, or another’s perfectly-tailored, sculptural mermaid silhouette was probably found after an appointment with Oscar de la Renta or Carolina Herrera. You also won’t be surprised upon hearing that the hand-embroidered tulle confection your college roommate wore to her Lake Como nuptials was by Monique Lhuillier or Marchesa–and the list goes on. But, in the past few seasons, bridal’s annual fashion seasons (which follow the ready-to-wear collections in October and April) have proved especially exciting for the bride seeking something unexpected–from a designer she’s never heard of. Graduates of these famed fashion houses, established household names with an eye on the bridal market and some new kids on the block have ushered in a more competitive, dynamic and diverse bridal fashion scene for those looking to stand out from the Chantilly-clad pack. No matter what your personal style, these new talents (who hail from the U.S. and the world over) are driving the of-the-moment bridal conversation, offering twists on the traditional staples we’ve grown accustomed to. Introducing: bridal’s new guard.
From: Harper’s BAZAAR US