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Snap. Filter. Post. Instagram’s most popular fashion bloggers and social media icons of the region share the secrets to Insta success with Ng Yi Lian

MARGARET ZHANG

@margaret__zhang

250K followers

Talk about a multi-hyphenate. Only 21 years old, Sydney-based Australian Margaret Zhang is a full-time law student who manages her own fashion blog www.shinebythree.com. She often shoots, writes, styles and collaborates with brands such as Net-a-Porter, Mulberry and Swarovski as both a model and personality.

FAVOURITE FASHION BRANDS

"I’m very proud of our Australian designers—Josh Goot, Dion Lee, Michael Lo Sordo and Toni Maticevski, to name a few. Internationally, I think Proenza Schouler, J.W. Anderson and Viktor & Rolf get their brandings and formulas right to the T."

 

PERSONAL STYLE

“My personal style is very eclectic, weather and mood based. I like a mix of masculine tailoring in feminine textures.”

POINTS TO CONSIDER BEFORE UPLOADING A POST

"My Instagram account is based on what I’ve been doing. I just need to be conscious of overloading it with too much of one type of image. Contrary to common mentality, you really can post too much food/ocean/shoes photos."

 

 

ANDREA CHONG

@dreachong

83K followers

One of Singapore’s most popular social media influencers, Andrea Chong is a full-time literature major at Nanyang Technological University by day and a fashion blogger by night.

FAVOURITE PHOTO APPS

"Snapseed for its selective adjustments and I love the earthy tones Afterlight provides—they make my photos appear more homely and cosy looking!"

FASHION CLASSIC

"A trench coat is always so classy! I love it, but, alas, the weather in Singapore does not allow for such wardrobe staples to be whipped out and worn on the streets."

 

MY FOLLOWERS' FAVOURITE POSTS

"My food posts always receive the highest number of likes. I guess the bulk of my followers are true-blue foodie Singaporeans. I wouldn’t say there’s a least favourite—I try to keep my content very fashion-, travel- and beauty-focused, so my readers won’t get turned off."

 

JUNE SAWITRI

@junesawitri

77K followers

The stunning June Sawitri is a popular television presenter, who has just started an online clothing business Hahaha: the Happy Girls, with a fellow Thai celebrity and friend Jirada Yohara.

FASHION TIP

"Fashion is about having fun so we can try anything we want to. Just look in the mirror after and answer yourself honestly if you look good and feel good. If yes, go for it. If not, it’s not the end of the world."

 

FAVOURITE SOCIAL MEDIA MOMENTS

"When followers comment that my workout photos inspire them. I do Pilates, yoga and weight lifting and I had never worked out in my life until recently. I think followers find it inspiring that I’m a late starter. It’s never too late!"

IF NOT FOR INSTAGRAM…

"I wouldn’t have thought of uploading things that I do in my everyday life for the public to see!"

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