Dior has named Gen Z star, Haerin of K-pop group NewJeans, as its newest brand ambassador, marking an exciting opportunity for the brand to expand its reach to a younger, more diverse audience.
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NewJeans has rapidly ascended to the upper echelons of the K-pop world, and Haerin is just the latest member of the group to land a lucrative contract with a luxury label. She also joins a wave of recent K-pop celebrity ambassador announcements, from Jimin’s appointment at Tiffany & Co. to Jackson Wang over at Louis Vuitton.
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A press statement by Dior states, “This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity.”
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In addition to providing Dior with valuable insights into the fashion preferences of a new generation, this collaboration is sure to elevate Haerin and NewJeans’ status in the fashion world.
