This ’90s Icon Has Been Reinvented For Fall/Winter 2024
With new shapes and colours.
When you think of style in the ’90s, what words come to mind? If “minimalism” is one of them, you’re probably also familiar with the iconic Le Roseau bag from French fashion house Longchamp. “Roseau” means “reed” in French—referring to the shape of the bag’s signature metal bamboo clasp—and the name could not be more apt. Like the reed that bends but never breaks, this handbag has withstood the test of time, even after more than three decades
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Le Roseau XS bucket bag; Le Pliage key rings, Longchamp
This season, the Le Roseau bag has been reinvented with new shapes and colours. Whether you need a handbag for a formal function at work or a casual day out with pals, this chic companion made with luxurious cowhide leather is ever-ready to go places with you.
Clockwise from left: Le Roseau M shoulder bag; Le Pliage Xtra AirPods case; Le Roseau S Top Handle bags, Longchamp.
Go bold with vibrant orange, invigorating lumière green and calming celadon (pale blue-green, named after a type of ceramic in China). For those who prefer more neutral shades, the elegant Le Roseau is also available in timeless hues like clay, paper and chestnut.
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Clockwise from left: Team Longchamp silk scarf; Le Roseau Essential S Hobo bag; Le Roseau M shoulder bag, Longchamp.
The perfect addition to any look, every ensemble can be transformed into a class act with the versatile Le Roseau bag by your side. Its reimagined and refined design comes with a streamlined clasp and soft grained leather which is plush by feel yet sturdy in structure.
Comfortable to carry and endlessly versatile, pick a bag depending on your mood. Size it up with a shoulder strap to create a crossbody accessory to accommodate bigger items like a book or a laptop; or keep it simple with a shoulder bag or sleek hand-carry mini for a more minimalist edit, like your lipstick, wallet and cell phone.
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Clockwise from left: Le Roseau S handbag; Le Roseau S Top Handle bag; Le Roseau XS bucket Clockwise from left: Le Roseau M shoulder bag; Le Pliage Xtra AirPods case; Le Roseau S Top Handle Bag, LONGCHAMP. bag; Le Roseau S Top Handle bag, Longchamp.
With Longchamp’s Le Roseau bag in hand, not only will you be elevating your style with a knock-out accessory, you will also be paying homage to a timeless icon that is only getting better with age.
Photography: Joel Low
Styling: Gracia Phang
Photographer’s assistant: Eddie Teo
Longchamp’s Le Roseau bag is available in store and online, and retails from $835.
In collaboration with Longchamp