Burberry Takes Over Harrods With An Exclusive Capsule Collection And More
Burberry has turned Harrods Knight Blue for the month of February and here’s what we love from this special collaboration.
Giving a new meaning to the phrase 'feeling blue', Burberry has turned Harrods "Knight Blue" for the entire month of February. This major collaboration between two iconic British institutions comes just in time for London fashion week, as well as Burberry’s upcoming fall/winter 2024 show on 19 February.
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Harrods' awnings gets an update. Photo: Courtesy of Burberry
Harrods’ usual green awnings have been reimagined as peeled-back tent canopies in a seasonal Burberry Check—a new pattern introduced by Daniel Lee in his Spring 2024 collection—whilst windows are decorated with camping components such as guy ropes, draped waterproof fabrics and carabiners.
A window display from the project. Photo: Courtesy of Burberry
Nature and the great outdoors have always been a part of Burberry’s DNA—the fashion house has proudly been outfitting famed explorers and creating equipment for adventurers since the late 19th century—and the takeover showcases this storied heritage.
To mark the collaboration, there will be a capsule collection with more than 40 limited-edition pieces exclusively available for purchase at Harrods and on its website. The range spans womenswear, menswear, childrenswear and accessories; including a new Knight bag crafted from nappa leather, new iterations of the Chess and Rocking Horse bags, the Box sneaker in a new colourway and exclusive eyewear styles.
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The Knight Blue check also makes an appearance on Harrods’ famous "green men", whose signature uniforms have been given a Burberry spin. Photo: Courtesy of Burberry
Visitors can also explore a pop-up space in-store dubbed the Burberry Camping Corner, which offers an array of classic British hiking accessories as well as snacks, including Romney’s Kendal Mint Cake, a popular confection among explorers and mountaineers.
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The special Burberry hamper available at Harrods. Photo: Courtesy of Burberry
This partnership between Burberry and the British department store also marks a special moment in the celebration of Harrods’ 175th anniversary this year. And for that, Burberry has customised a run of 175 signature Harrod's bears, each wearing a miniature hand-embroidered scarf (available only at Harrods.) Burberry has also curated a custom Harrods hamper, which features a unique camping-inspired offering, complete with a limited-edition Burberry picnic blanket in the house's signature Knight Blue.
See some highlights from the capsule collection below.