The Chanel Cruise 2023/24 Collection Takes You Into A Sunshine State Of Mind
Virginie Viard brought Parisian chic and LA cool together for a rollicking good time.
The Chanel woman this season is living the Californian dream. For her Cruise 2024 collection, Virginie Viard looked to Los Angeles for inspiration—referencing both its free spirits and screen sirens. Her propositions ranged from lace dresses in the ombré colours of LA’s legendary sunsets to red carpet-worthy gowns adorned with feathers and crystals. In between, there were painted jeans and embroidered knits, sequined suits and leather joggers, skateboards and star-shaped bags.
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Jacket; bra top; shorts; bag; earrings; belt (worn as necklace), Chanel. Socks, stylist’s own.
“Between a tribute to the glamour of great film stars and evoking the world of fun to be had with aerobics, sports and rollerskating; between the dream on one hand, and what you want to wear on the other, it’s all a questions of balance,” said Viard of her approach while designing Cruise 2024.
Jacket; shorts; earrings; leg warmers, Chanel.
It resulted in a collection that conjured up road trips and roadside motels, late nights that turn into early mornings at diners serving all-American fare, driving with the top down on palm tree-lined streets, and rollerblading along the boardwalks of Venice Beach.
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Swimsuit; earrings; leg warmers, Chanel.
First, there were rhinestone-encrusted bodysuits and swimsuits, which brought to mind Jane Fonda’s Jazzercise videos, complete with big, blown-out hair and scrunched-up leg warmers.
Top; swimsuit; bag; earrings; cuffs, Chanel.
Then came Lurex polo shirts worn with bikini bottoms, and spangled jackets paired with the hottest hot pants.
Related article: Margot Robbie Bared All In A Bra And Bellbottom Jeans
Top; trousers; pumps; earrings; body jewellery; cuffs, Chanel.
On the other end of the spectrum were languid pyjama suits—in terry cloth for the ladies who lunch, and in sequins for the dancefloor divas. Last but certainly not least, the House’s signature tweed has been rendered in pastels and micro-mini proportions for the Paris Hilton’s of the world.
Editor-in-Chief: Kenneth Goh
Photography: Stefan Khoo
Stylist: Jeffrey Yan
Model: Vanessa Beloy/ AVE Management
Makeup: Clarence Lee
Hair: Edward Chong/ Evolve Salon
Photographer’s assistant: Chong Ng
Stylist assistant: Larissa Wong
Special thanks to Joji’s Diner