Charmaine Sheh Brought Grace And Elegance To Chloé’s First Pop-Up In Asia

There has been a lot of excitement since Chemena Kamali took the helm at Chloé as Creative Director. Boho ruffles, bold hardware, whimsy yet sensible leather bags, and that iconic wedged heel have gotten Chloé fans squealing with delight.

Ageless with an air of sophistication, Hong Kong’s leading lady Charmaine Sheh stepped out in a caramel-hued mini dress from Chloé’s Fall/Winter 2024 collection. The billowy frock featured a cheeky detail of a peek-a-boo back that the 49-year-old actress quipped was perfect for summer, as she graced the brand’s first-ever pop-up in Asia. Sheh finished off her look with platform clogs and Chloé’s iconic bracelet bag that can be worn in myriad ways.

Joining Sheh were the vibrant city’s notable fashion figures including the likes of Kenji Fan, Bruce Tong, Faye Tsui, Anjaylia Chan, Evelyn Choi, and Chris Tong—all embodying the effortlessly elegant spirit of the Parisian maison.

Located at the Atrium of K11 MUSEA in the heart of Hong Kong’s Victoria Dockside, neighbouring the Avenue of Stars, Chloé’s pop-up store is a modern interpretation of conversation pits; a popular architectural feature in the 1970s. The floor to ceiling mirrored panels opens up the space, offering a dynamic perspective that brings the outside in, inside out seamlessly.

Titled “The Beginning”, the pop-up features Chloé’s Pre-Fall 2024 collection, from ready-to-wear pieces comprising ruffled separates, wide-legged denims, and leather jeackets, to a wall of hobo bracelet bags and Chemena Kamali’s very own version of a Chloé classic—the Camera bag—as well as everyone’s highly-anticipated platform heels.

The Chloé “The Beginning” pop-up runs from 28 June to 17 July 2024 at K11 MUSEA in Hong Kong.