Coach Brings A Piece Of New York's Iconic Street Graffiti To Singapore
A 70-metre printed graffiti wall is the star of this latest project
Coach has officially unveiled a printed 70-metre artwork that amplifies creativity, exuberance and diversity at the Botanic Gardens MRT station. The project was conceptualised in New York City to celebrate the symbiotic relationship between fashion and street art. It made its debut earlier this year with a series of murals splashed across the city and put together by 13 influential street artists.
Singapore's version is created by the talented artists Dain and Such. The mural riffs on Coach's iconic monogram, but injected with urban illustrations. That's not the end of this collaborative effort: A special collection of ready to wear pieces, tote bags and small leather goods will be launched in July, so stay tuned.
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