Ferragamo Celebrates Its Iconic Vara Shoes With New Takes On The Beloved Design
Along with the launch of the Vara Bow project, starring four distinct personalities.
By Gracia Phang - published
It’s been almost five decades since the creation of Ferragamo’s iconic Vara pumps, and it still remains one of the best-selling items from the Italian luxury house.
Designed in 1978 by Salvatore Ferragamo’s eldest daughter Fiamma for a generation of modern women on-the-go seeking elegance and comfort in their everyday footwear, the original Vara pumps featured a low heel and rounded toe.
A small oval decoration, as well as a bow made from a grosgrain scrap found in the atelier, was added atop the toe cap to the prototype. While the final bow was meant to be in leather, a miscommunication resulted in it remaining in grosgrain, anchored by a metal plaque engraved with the brand’s logo. This happy mistake was the start of Ferragamo’s signature ornamental detail, which has been a key feature on its accessories.
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The Vara Bow Project
Hyeri and Paloma Elsesser
This season, in celebration of the Vara and its most cherished emblems, Ferragamo introduces the Vara Bow project. Fronted by four personalities across various generations, culture, and styles, they are brought together with a commonality of freedom, authenticity and sophistication—characteristics that the Maison holds dear.
Hyeri Lee, Paloma Elsesser, Bianca Balti, and Fiamma Paternò Castello di San Giuliano showcase the Vara—from the pump to the Mary Jane, the 55mm slingback and the 95mm sandal—in their own unique ways, each speaking of their individual journeys and lifestyles.
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Pre-Spring 2026
Following the Vara Bow project, Ferragamo released its pre-spring 2026 collection of Vara shoes, featuring new iterations beyond its original model. While the Mary Jane still features a 30mm sculptured heel, it is now also available in a 55mm heel. The toes are now more tapered for a sleeker feel.
For those looking for something fancier and more feminine, the 95mm ankle-strap sandal and slingback heeled-pumps are made for you. Available in kidskin, patent leather, suede, and grosgrain; which Vara are you?