Longchamp’s New Le Roseau Bags Are Inspired By Nature And The Warmth Of Home
Fresh colours and prints, including red gingham checks and embroidered denim, infuse warmth into the new collection.
By Annabel Middleton - published
Take a slice of paradise from the rural landscape and embrace nature this season with Longchamp’s signature Le Roseau bag. Bringing with it a fresh whiff of inspiration drawn from the earth’s magnificent flowers and flavours, this iconic tote bag—distinctly in a class of its own since its first release in 1993—is the pièce de résistance from the French luxury Maison.
Naturally, this season’s nature-inspired iteration from the Summer 2025 collection is no exception. Exuding true Parisian elegance season after season, this must-have handbag embodies classic chic while revealing facets of contemporary style in keeping with the times.
“We draw our energy from the present moment,” explains Longchamp’s creative director Sophie Delafontaine. “For this collection, I was inspired by the idea of returning to a family home—the pleasure of being in contact with the earth and with nature, and of being surrounded by loved ones, laughter and high spirits.”
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Le Roseau XS bag, LONGCHAMP.
In an invitation to ‘Live Green!’ this season, Delafontaine has delivered an admirable ode to Mother Earth with the gorgeous new Le Roseau bags for Summer 2025.
Whether you are headed to an outdoor gathering or a tête-à-tête with your girlfriends at a café, the bold red gingham checkered bag reflects the colours of the sunset and the tablecloths of French country houses, making it the perfect accessory when the occasion calls for a striking style statement.
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Le Roseau M hobo bag, LONGCHAMP.
Show off your sweet and feminine side with the cool denim bag embroidered with white flowers. Designed to marry flair with functionality, this handy bag is a great companion for any excursion, be it to the city or the beach.
Le Roseau S crossbody bag; Le Roseau XS bag, LONGCHAMP.
Made with high-quality smooth and supple calfskin leather, this season, the Le Roseau also comes in shades of ginger, bark and root. To take it up a notch, its famous bamboo clasp available in a new tone of pale gold as well.
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Le Roseau M hobo bag; Végétal shoulder strap; Re-Play Porte-clés key ring in tomato, LONGCHAMP.
From East to West, international celebrities across the globe have embraced the Le Roseau bag as their accessory of choice—from award-winning American actress Zoe Saldaña and English singer Suki Waterhouse to Longchamp’s ambassadors, Korean actress Kim Sejeong and Chinese actress Li Yitong.
Whether you go with the roomy XL tote or the more minimalist cross-body format, the Le Roseau bag is not only a fashionable carrier that serves a purpose but it also adds that extra je ne sais quoi to take your style from ordinary to extraordinary.
Visit Longchamp’s website to find out more about the new collection.
Photography: Joel Low
Styling: Gracia Phang
Photographer’s assistant: Eddie Teo
In collaboration with Longchamp