Bai Jingting Is Our November 2026 Cover Star

Twenty-five years. It is quite something to think that I have spent more than two decades of my life with Harper’s BAZAAR Singapore, first as a fashion director and now as editor-in-chief. I have grown up with this magazine in many ways. It has taken me to extraordinary places, interviewed remarkable people and given me the freedom to bring fashion fantasies to life. Looking back, there are some shoots that I still think about.

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One was photographing Cindy Crawford at Carcosa Seri Negara in Kuala Lumpur. I flew in Simon Upton, whose eye I trust, from Sydney. I can still picture Cindy lying on the grand central staircase, with an orchid in her hand. I dressed her in a leather jacket by Singapore label Alldressedup, which was later featured in an Omega global campaign. I wanted the images to reflect her presence in Asia, rather than simply transplanting an international shoot here. That distinction mattered to me then, and it still does.

I also remember the epic collection shoots, done once a year for the September issue. Some ran to more than 40 pages, photographed on a tiny island off Australia, in Seychelles, in New York, in LA, in Paris and here in Singapore. Months of planning went into them, calling in hundreds of samples, sorting permits and flights. I loved the nuance of placing high fashion in unexpected settings and playing with pop culture references. I was fortunate to work with editors and publishers who trusted my vision.

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Fashion has always been my segue into a bigger conversation about how we live, the homes we make, the art we collect and the culture we create. That is the thinking behind this commemorative issue themed, “Where Fashion Lives”. It is a celebration of how far we have come, but also an opportunity to consider the stories we want to tell in the years ahead.

Our cover star, Chinese actor Bai Jingting, represents a generation of Asian talent whose stories deserve to be told with ambition and depth. Asia should not merely be a regional footnote in the global cultural conversation. It’s helping shape that conversation. Giving our artists, designers and creatives greater visibility is something BAZAAR continues to do.

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I feel enormously lucky to have been part of this journey. To the photographers, stylists, writers, artists, colleagues and glam teams who have given so much to the magazine, thank you. I am so proud of what we have built, but there are still so many stories I want to tell, especially from this part of the world. Where does fashion live? In our hearts, in our souls and always in the beautiful pages of this storied title.

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Editor-in-Chief: Kenneth Goh
Photography: Liu Song
Styling: Gracia Phang
Cover look: Cartier and Louis Vuitton
Grooming and hair: SEON
Producer: Oolong Jang
Photographer’s assistants: Shixin Tian