RIMOWA’s New Handbag Looks Exactly Like Its Iconic Aluminium Suitcase
Serving form and function, the new RIMOWA Original Bag is the perfect companion, wherever you find yourself in the world.
By Brandon Chia - published
There’s a reason why RIMOWA travel bags have captured the hearts of travellers from around the globe. Since its inception in 1898, the brand has always imbued each luggage, carry-on and accessory with a stylish elegance that is matched only by superior craftsmanship—and the new RIMOWA Original Bag exemplifies that.
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“The release of the RIMOWA Original Bag marks a new chapter in our history. We envision this bag to become an indispensable companion across a spectrum of journeys and personalities,” said Hugues Bonnet-Masimbert, Chief Executive Officer at RIMOWA, in a statement.
He continued: “Bringing this vision to life was an ambitious technical challenge, and we’re thrilled with the result: a versatile bag that epitomises the disruptive innovation and meticulous craftsmanship RIMOWA is known for.”
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Made in Germany, the hard but lightweight aluminium handbag, a first for the brand, available in silver or black, boasts a sleek and durable exterior with rounded edges that have become synonymous with the brand. The Original Bag features a RIMOWA button mechanism that opens and closes the bag with ease.
The leather handle, which is reinforced by an aluminium frame, enhances the portability and provides each traveller with the option to change how they would like to carry the bag as they explore the city—be it clutched in their hands, as a shoulder bag or a crossbody with the removable and adjustable webbing strap.
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This practical versatility is captured in the campaign video and photos, directed by filmmaker Jordan Hemingway and photographers Louise and Maria Thornfeldt, starring supermodel Liu Wen, rapper Central Cee, journalist and creative director IB Kamara and photographer Larissa Hofmann as they embrace the fast-paced city life over 24 hours with the Original Bag by their side.
The devil is in the details and the bag’s interior proves it with superb Italian-made leather, ample space for all your necessities, a zip pocket for valuables and slots to store credit cards conveniently.
The RIMOWA Original Bag in silver and black retails at $2,950 and can be purchased at RIMOWA stores across Singapore and the brand’s website.