Roger Vivier’s New Pop-Up Is Inspired By The ’60s And Has Limited Edition Designs For You To Shop
Running till 1 September, the immersive pop-up experience brings you into a playground of ’60s-inspired designs and exclusive pieces.
By Aaron Kok - published
The 1960s were a key period for Roger Vivier, who first launched the Maison’s iconic Belle Vivier style in 1965, which quickly became a well-loved icon amongst many of his customers.
It’s also in this spirit of celebrating the Swinging Sixties that the brand’s creative director Gherardo Felloni invites you to experience the era for yourself. Unveiling the “VIVIER OP-TICAL” pop-up at The Shoppes at Marina Bay Sands, the ephemeral space welcomes you in with eye-catching displays of Space Age-inspired graphic motifs and plenty of lustworthy shoes, bags, jewellery and accessories to discover.
Related article: Gherardo Felloni Is The New Creative Director Of Roger Vivier
WELCOME TO THE ’60S
Located on the first floor of the mall, the pop-up immediately welcomes you into a wonderland of shoes. True to the theme, the space has been decorated to resemble the cutest disco. The bubbly pink exterior is unmissable from afar, with wavy archways signalling groovy new finds waiting for you within. As you step onto the plush carpet in modish black and white stripes, you feel like you’re entering a heaven of gorgeous shoes, bags and accessories.
At the heart of the space, a revolving optical wheel displays this season’s must-have bags—from everyday slingbags to special pieces that boast thousands of hand-placed crystals. Grab your fave bag off the wheel, and snap a couple of pics in front of it. At the launch party, this optical wheel was the draw of the crowd, with the likes of Joanne Peh, Savina Chai and Yvette King all taking turns to pose in front of it.
On either side of the wheel, shelves of beautifully-crafted shoes, bags and accessories await. As you browse, admire and try them on, plop yourself on the comfy pink cushioned stools. If you ask us, this is another prime spot for a ‘gram snap.
From left: Belle Vivier Slingback Pumps, and Trompette Metal Mules, ROGER VIVIER.
Exclusively available at the pop-up, you’ll find a limited-edition capsule collection that places key styles from Roger Vivier’s repertoire in the spotlight—from classics such as the Belle Vivier slingback and the Flower Strass pumps in new, must-have colours, to this season’s newly-introduced Viv’ Up puffy sneakers in a bubblegum pink hue. Each of these styles bear a ‘Édition Limitée’ stamp on their insoles, or you could always approach one of the friendly staff on hand to bring them out to you.
Related article: Interview With Gherardo Felloni, Creative Director Of Roger Vivier
New in Show
Aside from these collectible pieces, the fall/winter 2024 collection is also on hand for visitors to peruse and shop.
From left: Viv’ Canard Slingback Pumps in leather, and I Love Vivier Optical Slingback Pumps
The collection pays homage to France’s avant-garde movement in the ‘60s, reinterpreted through Felloni’s contemporary, refined lens. Here, the Viv’ Canard—named after its pinched front that is inspired by a duck’s beak—is imagined as a pair of black and white slingbacks that promise plenty of style mileage. If you’re looking to make a more playful statement with your accessories, look no further than the I Love Vivier slingbacks.
From left: Belle Vivier Pumps in patent leather, and Belle Vivier Optical Covered Buckle Slingback Pumps in patent leather.
Of course, the House’s signature Belle Vivier style, immortalised by French actress and style icon Catherine Deneuve in the 1967 film, Belle de Jour, makes its due appearance as well. This season, the icon offers two distinct styles: there’s a graphic black-on-white colourway, or a subtler option with a tone-on-tone design. A pastel pink slingback takes on the season’s ladylike leanings, but gives it high shine with the use of patent leather.
From left: Viv’ Choc Bag in leather, Viv’ Choc Optical Bag in leather, and Jewel Efflorescence Mini Bag in Wool
When it comes to arm candy, choice selects include a shoulder bag spliced down the middle in contrasting panels of black and white, and a wool-fringed top handle design that makes for a great conversation piece. Animalia is a big trend for fall/winter 2024, and Roger Vivier’s take on it comes in the form of a zebra-striped shoulder bag that would go perfectly with jeans or a power suit. These pieces bear the signature grace and everlasting appeal that centres within the world of Roger Vivier.
The “VIVIER OP-TICAL” pop-up runs from now until 1 September 2024 at The Shoppes at Marina Bay Sands.